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Marketing Ideas

SEO, or Search Engine Optimization is essentially a methodology used to increase the amount of visitors to a specific website. By achieving a higher “ranking” your placement in the list of similar websites is higher on the ”results” page of a search engine. Search engines are programs like Google, Bing and Yahoo! that rank documents more »

Mistake 1: Ignoring the script:  The “story” is everything. But how can you tell a “story” about a product in sixty seconds?  Think about what an effective TV advertisement does. It “grabs you” in the beginning, and then sells the product with a theme or “story” you can relate to without using the “hard sale”. more »

With the success of “social media” sites like Twitter and Facebook, a newsletter may seem like an old fashioned “been there, done that” sort of effort. Granted, those interactive websites are the new technology, and used by just about anyone with a computer. Compared to that, the traditional newsletter may appear out of date, but more »

Of course, content is the primary focus for a newsletter, as it is for any published document, but even the best written and most informative newsletter is useless if no one reads it. The title or name of any document is what we see first, and if it doesn’t catch the eye and entice us more »

In an era of mass media, the information we get is often remote and impersonal. Especially in online advertising and marketing, the “human element” is often lost; and even costumers who go to a store or office often end up waiting their turn before being served; often by unfamiliar and impersonal strangers.

When business owners are asked if they publish a newsletter, the majority will say “No”. Which leads to the next question: “Why not?”  Some of the answers are: “It takes too much time.” “It’s  a waste of money” “I don’t see any use for one” The perception is that publishing a newsletter does nothing to more »

A Company Newsletter is an excellent way for management to both connect with their employees and it also acknowledges their efforts and achievements publicly. Nothing raises the loyalty and morale of a workforce than to be publicly recognized for their efforts. Company Newsletters are also a cost-effective way of getting useful and vital information to more »

No, we don’t mean sans serif or Italic, but producing and distributing an informational or technical newsletter to a specifically targeted “audience” of readers. There are three general categories of newsletters: Promotional/Marketing Newsletters “Relationship” Newsletters Professional Newsletters. Promotional Newsletters, also known as Marketing Newsletters are used by businesses to promote, develop, and expand their business. more »

Creating a newsletter is really one of the easiest, most effective and inexpensive way to connect with both your customers and your employees as well. But a newsletter has to be done right to be effective. Here are some tips to make your newsletter more effective: Name your Newsletter. Be creative. ”Amalgamated Widgets” may be more »

It’s like the flu, eventually everyone gets it.  “Writer’s block” is an annoying but usually temporary malady where you suddenly have no clue what to write about and no clue where to start.  Anyone who writes gets it… eventually.  It’s certainly not fatal, but when you have a deadline to meet it can feel that more »